So just what is A Viral Marketing Campaign comprised of?
It’s really just a method to get your information out to a heap of people by word of mouth. In other words the idea is to spread your message much like a computer virus would spread.
Catching the virus in this case is usually can be a fantastic thing; in this context it’s people becoming aware of your stuff and your campaign.
Now the actual message can be in many formats, ranging from email to videos and everything in between. The idea is to convince internet users who already have your message to spread it to people they know, multiplying your message spreading exponentially.
First, let me make it very clear that I am not advocating spamming millions of people.
Apart from the legalities of doing this, spamming is just dumb, because it’s not wanted, and even if is seen it’s certainly not going to spread is it? After all if it makes it past the spam folders and actually makes it into someone’s Inbox, it’s just going to get deleted when and if it is read.
At this point I would suggest relevant useful content is the key. Providing real value to visitors is the key.
So how do we get internet users to do your grubby work for you? How do you convince them to do that? Spread your viral information that is.
First things first, it has to be something relevant and useful.
In other words it has to have real value. The person who has received your information has to fully believe it will give value to someone else or it is likely they won’t pass it on to anyone else.
A major thing I have found in this industry is real power of jv’s. It’s a lot easier to get your message out to the masses if you have partners in the industry with large lists of their own.
Let’s say you have released a new Video Series. You currently have a mailing list of 1000 people who have expressed an interest or actually purchased something from you in the past.
Your product would be of course in a related niche so you feel sure you can generate a lot of interest in it from your readers so that is the first place to attack.
You will probably find that some of your customers will send the email to their family if they think it’s valuable.
Ahhh the power of word of mouth advertising, I tell you there is no more powerful force in advertising then getting your customers telling their colleagues how cool, hip and fantastic you and your products are? This is a real viral marketing example in full swing.
If you can get others telling their co-workers about your products and then once they get value out of it and then tell their family can you can see that it will take only a little time at all to have a huge response to your offer.
You’ll be needing to buy more servers for your website because the old one has melted with incredible web traffic you get.
Take the time to learn more about youtube viral marketing. I can pretty well greatly benefit from using these techniques in your marketing.
