When most people talk about a particular internet business method there is usually a certain amount of existing knowledge that is taken for granted. Finding out about Mobile Money Mayhem scam, and all it requires, is not an easy task even for some intermediate marketers.
So it can be assumed that incomplete knowledge on that will exist, and that just complicates the learning process.
In fact, today’s discussion will be on topics that will not give you all the necessary background about them. Be forewarned as you travel in your journey because always suspecting there is something else that is part of the puzzle will keep you sharp. With a very basic marketing campaign, even a beginner can fairly easily get a good sense if they are in good shape before jumping into the fire.
You probably don’t think that those little title tags at the top of your website pages matter very much but the truth is that they really really do.
They might not completely make or break your business but they are truly an important part of SEO in a lot of different ways. Social media treats title tags differently but that doesn’t mean that you’ve got to do anything that differently with them that goes against the established practices.
It’s good that you want to be able to brand your business and there are lots of ways to do that. But resist the urge to put the name of your business within the title of the page.
Searchers will find your page or home site much easier when you use relevant keywords or keyword phrases. Your business name isn’t what is important here–unless your business is a household name already nobody is going to know it or guess it. In other words, this doesn’t make it a good contender for a search phrase that people will type you into the search field of Google. So try to avoid being so in love with the name that you can’t help but use it in your title tag. Your SEO score is going to be much higher when you use keyword phrases for optimizing your tags.
It’s important to keep length in mind when you’re working not just with title tags but when you’re working with composing something relevant and meaningful. You are going to need to keep it at less than seventy characters. The truth is that you should just aim for that upper limit but don’t try to go over it because it’s just a major waste of time to do so. It is important that your information to be displayed so that readers can connect with it. Anything that goes beyond that upper limit will be truncated by the search engines. People and web surfers won’t see it so you are going to lose value. Plus, it’s not worth your time to make some huge long list of phrases and hope that you will catch them all. All pages are extremely optimized for the biggest and most important phrase as well as a few secondary phrases (and some others that you won’t ever be able to correctly guess).
When you are coming up with your title tags, you should think about which tag is the most optimal for that page. Now you know how to handle that length requirement: don’t use more than seventy characters. Don’t use keyword phrases here, though, unless your keyword phrase is very long. So all you have to do is use your phrase and then write something that is actually relevant–why waste time or space on your domain name? If you have space you can include your best secondary phrase for that page. You can include something that is extremely catchy and grab your readers from the very beginning.
As you can see, every smart marketer will try to do their title tags correctly, and avoid the mistakes that we have just discussed. Seriously though, these tags are very easy to not mess up, and you have to just include them on your checklist for on-page SEO. Issues with tags will now be a thing of the past, as you will do them properly from this day forward.