Are You Ready For The Next Google Algorithm Update?
If you’re new to internet marketing you might not know about the Google algorithm, how Google updates that algorithm, and what it does to your website traffic.
The two most recent, and infamous of these updates were the Panda and the Penguin. They caught a lot of online marketers by surprise, and the websites of those who weren’t prepared, or who were not providing good quality content, experienced a plunge in rankings as soon as the updates were released.
Panda was introduced in February of 2011, and it targeted websites that had poor quality content. Many of these sites contained articles and posts that were merely copy and paste of information found in many other places on the web.
There was no value added for the reader.
With Penguin, introduced in April of 2012, Google went after websites that were spamming. The main targets here were sites that bought links, or were members of link networks in order to influence their page rankings.
Google is focused on increasing the value it gives to its customers. Since Google’s customers come looking for places to find answers to their questions, the best value Google can give is to direct those customers to places on the web where they can find relevent, and fresh, information about the exact subject they’re looking for.
I recently learned that on April 21, 2015 Google will release yet another update to its algorithm, and if you aren’t ready for it you’ll likely lose visitors to your site as Google search engine results downgrade your site, and show your domain address to fewer people.
According to Google the coming algorithm change, launching on April 21st, will have “more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.”
If you thought you had disastrous results from Panda & Penguin, or if you haven’t heard about those results before, be aware that this is significant, and the time to prepare is now.
Read more about this update at Search Engine Land: http://searchengineland.com/how-lar…algorithm-larger-than-panda-or-penguin-217026
That is not an affiliate link.
You can check your sites mobile friendliness with Google’s mobile friendly test page:https://www.google.com/webmasters/t…_medium=referral&utm_campaign=mobile-friendly
Always a good idea to be pro-active.