SEO and Internet Marketing expert Josh Hoopes, who also founded CrazyNet Marketing, remembers a time not too long ago when search engine optimization used to be much simpler and easier as you only had to keep track of three things, namely: 1) perfectly crawlable pages, 2) generation of as many links as possible, and 3) ensuring that your articles stay true to your targeted keywords. Once you have taken cared of these three things consistently, then you were already more or less assured that your site will rank better in various search engine results.
Google has actually introduced a lot of changes to their algorithms in the past few years in their continuing battle to stay ahead of the field, and these aforementioned changes are sure to affect your site’s ranking in the search results whether you like it or not.
But despite all these recently introduced changes into Google’s algorithm, some fundamental SEO techniques fortunately still remain applicable, which is why Internet Marketing and SEO expert Josh Hoopes remains confident in giving out the following suggestions on how to assess whether a site is SEO-optimized or not.
Your keyword must be included in your title tag. Pay attention not to overdo this very important piece of real estate for your page however, because one keyword too many might earn you a penalty from Google for keyword stuffing.
Cleverly crafted descriptions may not necessarily boost your site’s page ranking directly, but they always encourage additional clicks depending on how enticing you make your description after all this is largely what appears as the description on most search results.
The header tags should include your keywords and as this helps the search engine robots determine what your site is about, and will eventually lead to a higher ranking for your site if it’s done on a consistent basis.
If it’s still possible and available, choose a domain name that includes your keyword. If you are unable to secure a domain name that has your keyword, don’t fret because you can still make it to the top page of search results by doing more on the other factors discussed in this article, even though honestly it should have been easier if your keyword was already included in there from the start.
Your articles should have the appropriate keyword density, or the number of keywords inserted into your text, although you must take note not to overdo it since it can also look unnatural and out-of-context in the general flow of the narrative, which can be even more damaging for SEO purposes. What’s more, search engines may treat your overly-stuffed article as spam, which carries a subsequent downgrade in the rankings for your site.
Internal linking between the different pages on your site using the keyword as the anchor text will confirm what your site is about to the search engine crawlers, and has the potential of increasing your rank in the search results for your targeted keyword.
Take advantage of popular social networking sites such as Facebook, Twitter, etc. Although the actual benefits of these sites for SEO purposes are still being debated in many circles, there’s no denying that there is in fact a social element to having your sites rank better in the search results. It is an accepted fact however that links from these social media sites are recognized as relevant in search queries for your targeted keyword.
Newsfeeds will confirm to search engines that constant updates are being done and added into your site, which is relevant when it comes to scoring more SEO points for your site.
Internet Marketing and SEO expert Joshua Hoopes, who also goes by Josh Hoopes, says that it is not necessary to utilize all of the above mentioned factors in a single page however, as layout or theme considerations will also play an important part in presenting a more coherent and user-friendly website which is also very important not only for SEO purposes but also for the convenience of your actual readers. Instead, the above-mentioned factors should be taken as a guideline but the more you can implement these tips, the better off you’ll be in the SERPs (Search Engine Results Page).