There are many people that have learned to make money online using varied techniques, two of which are SEO and PPC. One of these applies to the long term, and one of them is for the short term. These are strategies that you will need, and they are strategies that you will need to keep in mind throughout the entire process.
Search Engine Optimization or SEO
SEO is a single technique or strategy, and you will use it for your long term goals rather than the short term. It takes a little longer to implement, and you will see results over time. Now some might become a bit discouraged with the amount of time it takes to do anything, but the best part about them is that you literally have to do nothing once you get your SEO implemented.
It sounds good, but how do you do it? No one ever said it was going to be easy, and that’s probably a good thing because you need to set certain keywords in the body of your website, and of course modify some meta tags. By doing this you will permit search engine crawlers to see your website more clearly and know where to place your website in the rankings.
The other form of SEO is offline. This is where you build inbound links (sites add your website to their pages without you having to reciprocate). You can do this through writing articles, commenting on do-follow blogs, forum posting, social network sites, social bookmark sites and more.
PPC – For Your Short Term Financial Goals
PPC (pay per click) is basically the best form of marketing to use when you are looking to make money online quickly. This is because it generates traffic to your sites almost instantly and depending on your keywords you bid on, typically you receive a great deal of traffic too. The downside to PPC is that it can get expensive if done incorrectly. If you go bidding on too broad of a keyword, you can find yourself paying $5.00 or more per click. Unless you are receiving a commission of at least $100 and your conversion ratio looks like 1:5, then this is not good. It is advised that you at least take a basic course on PPC before you attempt this form of advertising, otherwise you will burn a huge hole in your pocket.
No matter what you decide to do, whether it be search engine optimization, PPC or both, it takes effort and consistency to make it work. Always track your results, keeping what works and tossing out what doesn’t. Allow a few weeks before making a decision that something is not working. Be constantly developing yourself and your skills. Try new forms of marketing along with these basic two to achieve even greater results.
So long as you do it right, you will find that internet marketing is fun, as the effort to make money online. Make yourself a schedule that you adhere to, and always keep your goals in mind. Remember that there is no law that says you have to do either SEO or PPC. You can do both if you so desire! Using them both in harmony will generate you a steady stream of income. Read the Marlon Sanders blog to learn more.